Our Olive Oil Intake is Increasing!

UK consumers are purchasing more olive oil now than at any time previously. Foreign travel, cookery programmes and health benefits have all driven up the amount of olive oil we consume.  Annual sales have reached £150 million a year, with a steady increase over the last twenty years.

However for me the amazing statistic is that half our households in the UK don't use any olive oil! For me extra virgin olive oil is my 'can't live without' culinary item (along with sea salt and fresh black pepper).

Surprise Result From Olive Oil Testing

The revered UK consumer magazine "Which?" recently carried out a taste testing on 12 extra virgin olive oils commonly available in the UK.  The surprise result from this 'blind' tasting was that the winner was Napolina's standard extra virgin olive oil. This cheaper Napolina oil beat their more expensive Special Selection product (which costs almost £2 more) and came top overall.